Here are this week’s top content marketing articles in case you missed them!
As our recent content marketing research has found, 22 percent of North American B2B marketers and 21 percent of B2C marketers are challenged with getting executive buy-in. Robert Rose, lead author of Managing Content Marketing, makes the argument that the content marketing business case takes on the same components as a proper business plan.
When it comes to writing persuasive copy, smart writers know that the devil is definitely in the details. Doing things correctly requires testing, testing, and more testing, but also a bit of inspiration (so that you have ideas on what to test).
Below you will find links to all the tutorials to get your started. Each of these tutorials is set up to help you get set up and started on your way to building your own blogging business. If you have any questions as you work thru everything, feel free to email me anytime.
Your corporate blog exists for a reason. It’s not there to simply put out content about your business, your products or how great you are. You go in with a plan and a strategy, focused on your target personas. This requires an editorial plan and editorial calendar.
Content is the marketing word du jour. However, like any trendy tactic, there is a right way and a wrong way to do it. Michael Brenner, vice president of global marketing for SAP, has been at the forefront of this trend. He leads content strategy and serves as the managing editor of SAP’s award-winning Business Innovation thought leadership blog site.
Picture the scene – you’re an innovative marketer working for a company that is stuck in the past. They have a website but they’ve never really paid much attention to SEO and they’re certainly not going to give you any money to engage in this newfangled “content marketing” the kids are talking about.
In 2013 more than ever, content will be king. According to Doug Kessler, Creative Director and Co-Founder of Velocity Partners, it’s “tipping this year because it works. Content is the engine of search, social, outbound and Web marketing.” So with that in mind, what are you doing to jump on the content train?
If a “journey of a thousand miles begins with a single step,” content creation should start on the foot of “audience need.” Unfortunately, most brands really don”t know what the audience needs or wants in terms of content.
If you’re not using at least Google Keyword Research before you write an article, you’re not writing for an audience, you’re writing for yourself. That’s not marketing, that’s journaling.
Well-respected journalists like Dan Roth (of Fortune, Wired and LinkedIn), Melissa Wall (Newsweek, The New York Times and How About We) and Rod Kurtz (Inc, The Huffington Post and American Express) have moved to full-time jobs with consumer-facing brands – and as a result, those brands and others are cranking out full-on editorial publications.
I hope you enjoy these awesome articles. Stay tuned for next week’s top list!
The post Top 10 Content Marketing Articles Of This Week (March. 16 – March. 22) appeared first on Intigi Blog.